Sam Cleaver

For the past decade, Sam has helped busy professionals, driven parents and recreational athletes add years to their health span. By working integratively with his clients, Sam is able to effectively manage the strains of everyday life – careers, children and social events – without slowing progress on their individual goals or adding further time-strain to their daily life.Sam's coaching approach is based on evidence-led expertise backed by 10 years' of real-world coaching experience across health span optimisation, strength, body-composition and performance.After 9 years of service with the Parachute Regiment, 3 years as a private security operative, and 10 years of coaching, high quality service orientation has been a constant theme.Sam approach is data-driven, using testing to help build bespoke programmes for each client and then tracking key metrics related to each client’s goals. Sam’s goal is for his clients just turn up to train – and he handles the rest.Whether the priority is body composition, enhancing cognitive performance, or simply playing with the kids pain-free, Sam's coaching approach supports the lifestyle – not overhauling it.